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Case Study

Ross In Wonderland

Reframe Studios, Stage West, Los Angeles, August 2026. One day load-in, 300 guests.

The Ask

Ross Stores wanted an immersive influencer event, Ross In Wonderland: a forest built inside Stage West at Reframe Studios for 300 guests, with performances by Ryan Charles and a supporting DJ set. An 80 by 80 foot draped perimeter at 20 feet, two tunnel entrances, a 30 by 30 gifting suite, and a separate silent disco room.

What We Built

Full production management from design through strike, including the structural engineering and city permitting for the temporary structures, stamped drawings for the scenic build, and the pre cladding inspection. Ground supported pipe and drape at 20 feet across the environment, the tunnels, and the gifting suite, with truss dead hung from house steel for scenic banners and suspended chandeliers. A 24 by 16 foot performance stage with a downstage step and access stairs.

Lighting design and package, 56 wireless uplights and 16 theatrical spots with gobos on DMX, run by a dedicated lighting engineer. A distributed PA and DJ package with wireless and stage monitoring for two performers, projection for the silent disco, Camlock to Socapex power distribution, and atmospheric haze. Traffic control, brand ambassadors, and event security around the building.

Twelve of us on site: eight crew, two supervisors, a production assistant, and a videographer who captured the whole build and show behind the scenes. We loaded in on day one, handed the room to the client’s decor team to dress on day two, ran the show on day three, and struck on day four with the stage turned over to the next production the same day.

By the Numbers

Attendance
300
Load-in
1 day
Crew
12

Gallery

The Rossworld In Wonderland banner for The Hideaway VIP gifting suite, lit against the dark beside the rock wall, with guests at the racks under string lights beyond.
Guests carrying green Ross bags across the leaf covered turf, the two sculpted trees lit from below and the projected sky wall glowing behind them.
A guest holding up a green Ross bag beside a sculpted tree trunk, with the projected sky and the willows behind her.
The live painting station, an artist bent over a blank canvas on an easel under the willow branches, next to a lit sign for the artist Mary Harris.
The corner of the draped perimeter with a sky and cloud image projected across both walls, willow branches hanging into the top of the frame.
The performer singing into a handheld microphone in a white cowboy hat, in front of the willow projection with the DJ at the booth behind him.
The empty soundstage during load-in, a box truck parked on the concrete floor beside stacked road cases, truss sections, and two scissor lifts.
The lighting console lit by its own keys on a draped table in the dark, with a laptop running the show file beside it.
The forest from the far side of the room, three sculpted trees lit from below, two chandeliers hanging over the crowd, and the stacked stone wall washed blue behind them.
Guests working through the clothing racks and the folded stock on the tables in the gifting suite, with strings of bulbs hung across the black drape above them.
A guest holding a jacket up off the rack in the gifting suite while the videographer films her from the right, string lights running across the drape behind.
The artist adding a look to the live painting canvas, sketches in blue and white pinned across it, while two guests stand at her shoulder and watch.
A server holding a slate tray of fruit tarts topped with strawberries and blueberries and dusted with sugar.
A bartender building a drink behind the bar with a shaker tin in her hand, the Ross drink menu cards and a garnished red cocktail on the mat in front of her.
A guest posing with a green Ross bag against the rock wall beside the lit sign for The Hideaway gifting suite while another guest photographs her.

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