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A runway cut through the middle of a loft space, models walking between seated guests under exposed ceiling and track lighting.
Case Study

TikTok Shop Spring Fashion Fest

The New Mart, downtown Los Angeles, spring 2026. One day load-in.

The Ask

TikTok Shop Spring Fashion Fest at The New Mart in downtown Los Angeles: a runway and stage program for 600 guests, sessions on stage, a livestream of the show, and room for creators to go live on site.

What We Built

Three LED walls, a PA with a mixer at front of house, and lighting for the runway and the room, with wireless uplights along the walls. Cameras and livestream switching through the program, with operators on every position. Five livestreaming booths, each with its own lighting, camera, and microphone, where creators dropped in for two hour livestreams across three shifts. One day to load in.

By the Numbers

Attendance
600
Load-in
1 day
Crew
11
LED walls
3
Livestream booths
5
Broadcast
Livestreamed
Run of show
4 hrs

Gallery

A speaker on a low stage in front of a wide LED screen, with rows of seated guests and track lights overhead.
A live selling station with a ring light and a phone on a tripod, a printed pink backdrop, and a rack of clothing beside it.
A green turf wall with a shop bag logo behind a spinning camera platform, crew standing by at the edge.
An empty room set for filming, ring lights and stands on the floor, printed posters on the wall, daylight coming through the windows.
A speaker on a black stage riser in front of a large screen showing the session title card.

More work