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A dark arena floor lit blue, a mirror ball hung over center stage, letter set pieces along the LED wall, and rows of empty chairs under a truss grid.
Case Study

TikTok Shop Summit

Blueground at Reframe Studios, Los Angeles, 2026. Two day show, one day load-in.

The Ask

TikTok Shop brought its sellers, creators, and partners to Los Angeles for a two day summit at Blueground, the Reframe Studios campus, and asked us to build the whole environment. A keynote room, a booth hall, a breakout room that doubled as the red carpet, and activations outside, across two 23,000 square foot soundstages. Twelve hundred guests through the doors, and more than six hours of live content on stage and on the stream.

What We Built

Five LED walls across the keynote, booth, and breakout rooms, with wireless uplights through all three rooms and the outdoor activations. A full PA with announcements reaching every room and the outdoor activations. A wireless backbone for guests and vendors, built and tested during the same load-in. Eight livestreaming booths, each with its own lighting, camera, and microphone, where creators dropped in for two hour livestreams across three shifts. The broadcast ran on a Steadicam operator, PTZ cameras, and a switcher feeding the livestream and the room screens, more than six hours of live content across the two days. Twelve on the show crew, twenty four more on setup and strike. Outside the stage door we ran brand ambassadors, security, and VIP restrooms, so the day held together from the parking lot to the last session.

By the Numbers

Attendance
1,200
Load-in
1 day
Crew
12 show, 24 setup and strike
LED walls
5
Soundstages
2 x 23,000 sq ft
Livestream booths
8
Run of show
6+ hrs

Gallery

Beams cut through haze from the overhead rig, catching the mirror ball above the LED wall while guests watch from the floor.
A view down onto the expo floor, exhibitor booths lining the aisles and a dense crowd moving between them.
Load-in in the same hall, a lift parked under the truss, LED panels stacked at the stage, and chairs set in rows on bare floor.
A red carpet run with a hedge wall and a printed backdrop, stanchions along the edge, and lights on stands aimed at the wall.
A lit archway built at the hall entrance with attendees walking in past it.
Black and teal shade sails over an outdoor courtyard, picnic tables underneath, and a crowd filling the space.
A booth built on a square of green turf, a dark backdrop reading Where Discovery Powers Growth, and a counter beside potted palms.
Two exhibitor booths side by side in the hall, one red and one blue, with product shelving and Summit 2026 headers above them.
A backlit wall set piece with three oversized phone frames, each running a different app screen under the heading ACE as Growth Engine.
A live selling booth with a clothing rack, a ring light on a stand, and a blue printed backdrop reading Summit 2026.
A round black welcome desk in a white room, plants at either side and content screens on the wall behind it.
The keynote room lit magenta from the floor, Summit panels along the LED wall, a lit shop bag sign on the side wall, and the mirror ball overhead above empty chairs.
The broadcast position during load-in, a camera on a tripod and control monitors facing the stage across rows of empty chairs under the mirror ball.
The floor packed with guests under the mirror ball, purple beams crossing the room from the overhead rig.

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